Did you know that you can help to support Mental Health UK while shopping on Amazon? Find out how AmazonSmile works.

What is AmazonSmile?

AmazonSmile is a simple and automatic way for you to support a charity of your choice every time you shop, at no cost to you. When you shop at, you’ll find the exact same prices, vast selection and shopping experience as, with the added bonus that Amazon will donate 0.5% of the purchase price (excluding VAT, returns and shipping fees) to your selected charity. 

How do I shop at AmazonSmile?

To shop at AmazonSmile simply go to from the web browser on your computer or mobile device, or via the Amazon app. You can even save as a bookmark to your browser to make it even easier to return and start your shopping at AmazonSmile. Log in with your usual details and your shopping cart, Wish List, wedding or baby registry, and other account settings will all be saved there.

How do I support Mental Health UK when shopping on AmazonSmile?

On your first visit to, select Mental Health UK as the charitable organisation you want to receive donations from eligible purchases before you begin shopping. AmazonSmile will remember your selection, and then every eligible purchase you make at will result in a donation. 

Your donation will make the difference

Just £10 could help pay for a call to our advice and information line, supporting someone living with mental illness who may be feeling in distress during this time.

Donate today