Through our partnership with major supermarket Aldi, we can support more people across the UK with their mental health. We are also helping to support their 33,000 colleagues with mental health information and guidance.

About our partnership

Throughout our two-year partnership we are creating a range of practical tools and guides to help support Aldi’s 33,000 colleagues, and their families, look after their mental health. The partnership complements Aldi’s existing Wellness Programme, which includes counselling, wellness coaching, financial wellbeing support, an online wellbeing platform and a 24/7 confidential helpline provided by retailTRUST.

  • Raising awareness

  • Mental health information

  • Supporting colleagues

  • Practical tools and information guides

Colleagues to be supported

Across Aldi’s stores, offices and distribution network.

Year partnership


May 2020

Our partnership launched to colleagues during Mental Health Awareness Week 2020. Our announcement focused on how we need to protect colleague mental health throughout the Covid-19 pandemic and beyond. The campaign was also launched by asking how Aldi colleagues keep well.

It has never been more important to protect our mental health and support others as we navigate these uncertain times. Mental health is important for everyone, but with one in four of us experiencing a mental health problem, we know that many of our colleagues are likely to be impacted in some way. Our partnership will help us to do even more to tackle the stigma that still exists with mental health, and to bring even more support and guidance to our amazing colleagues across our stores, distribution network and head offices.

Sophie Smith, HR Director at Aldi

Partner with us

Our partnerships team are on hand to help you through your journey. Call 0207 840 3008 or email [email protected] today.