PureGym

We partnered with PureGym in 2019 to help them deliver a 7-day non-stop national relay challenge highlighting the link between physical and mental health and bringing their entire team together.

February 2019 – July 2019

PureGym is the UK’s leading gym operator providing low-cost and high-quality fitness facilities for over 1 million members spread over 230+ sites. Bringing together the entire team from across the country, PureGym took part in a 7-day nonstop challenge from Aberdeen to Plymouth to raise funds for Mental Health UK. PureGym used the event to raise awareness of the importance of physical exercise in managing mental health.

  • Fundraising events

  • Team building

  • Raising awareness

  • Mental health training

Pounds

raised over 6 months

Getting physical

Highlighting the link between physical and mental health to colleagues and club members

Non-stop

challenge

Encouraging conversations

during Mental Health Awareness Week

Colleagues

taking part in the event

Celebrating

the company’s 10-year anniversary by bringing the team together

Gyms

to get involved in the event

7 Day 24 Hour Relay

across the length of the country, visiting every one of their 230+ gyms

Achievements

June 2019

The Relay took place between 18th and 25th June, with PureGym colleagues running, walking and cycling their way across the country. Sir Chris Hoy kicked off the relay in Aberdeen, before joining the final stage of the Relay from Exeter to Plymouth. PureGym members were encouraged to support their local gym through fundraising activities, as well as cheering on the team as the Relay passed through their area.

April 2019

Announced the partnership to press. A running total is available on a dedicated website for the Relay. The website also includes regular updates, as well as a live route tracker, allowing people to follow the progress of the Relay in real-time.

Feb 2019

Mental Health UK were chosen by PureGym as their partner for the National Relay.

“There is growing realisation that a healthy life is not just based around good physical health but more needs to be done to encourage people to take care of their mental health and exercise plays a vital role.
We are absolutely delighted to be partnering with Mental Health UK. The work they do is invaluable, providing practical advice and information to people across the UK. The aim of this relay is to challenge and unite all PureGym colleagues in celebration of the work they do to make the UK healthier and raise money and awareness for a great cause.”

Humphrey Cobbold
PureGym CEO

Partner with us

Our partnerships team are on hand to help you through your journey. Call 0207 840 3038 or email [email protected] today.