Mental Health UK

working together for a healthier Britain

Mental Health UK Privacy Policy

Mental Health UK takes great care to preserve your privacy and safeguard any personal details you provide to us, whether on this website or by another means. This Policy explains how we collect and use your information.


By using our website or providing us with your personal information you are agreeing to this Policy. We may update this Policy at any time without notice to you, so please check it regularly.


When will I need to provide my details?

We may collect personal information (for example your name, your address, your date birth, or your telephone number) from you when you:

(a) Become one of our members;
(b) Apply for a paid or unpaid role within Mental Health UK, for the processing of your application;
(c) Make a donation to us;
(d) Order materials or training from us;
(e) Use one of our services, including our national advice service (correspondence between you and the
advice service will remain confidential); or
(f) Contact us or become involved with us in another way, for example with our governance or as a
media volunteer;

Why do you need my details and how do you use them?

There are different reasons why we might need your personal details – the main ones are to process your donation to us, or to process your application for membership.

It’s so important that we can communicate with you. We’d like to keep you up to date about the work we’re doing, and tell you about the amazing difference you’re making, and how your financial support could help more people with mental illness. We will only do this if you tell us that you are happy for us to contact you (this is ‘opting-in’) by completing a contact preferences form. These forms can be found on this website anywhere where we ask for personal details. Please rest assured that we will never sell your details to any third party. When dealing with your personal information we will at all times comply with the Data Protection Act 1998, and any other applicable legislation. The permission you give us will only last 2 years – just before
that we’ll ask you again if you still want to hear from us.

On occasion we may analyse the details you give us as well as further information about you that we have obtained from public and private sources so that we can send better communications that we think will interest you, or that would help us build a better long-term relationship with you. We may make use of additional information about you, including geo-demographic information and measures of affluence.  This helps us understand the background of people who support us and could help us make appropriate requests for gifts to supporters who may be able and willing to give more than they already do, or to see if they might be interested in supporting our work with a gift in their will. For example we might check if people
in your postcode tend to read magazines that we could advertise in. If you do not wish for your data to be used in this way just tell us using the details below in section 7. We also may use your personal data to detect and reduce fraud and credit risk.

Why do you ask for information about my interest in mental health?

Sometimes we may ask you what your link is to mental illness. For example, if you have a mental illness yourself or if a friend or relative of yours does, or if you have another connection to mental illness. We ask for this information simply so that we can understand more about people who support us. It can help us to provide you with information that is more relevant to you; it can help us represent you better in our campaigning work; and it helps us ensure we are carrying out Equality and Diversity best practice, and best practice within our own governance.

If you are happy for us to keep this information we will treat it with strict confidence. If you do not want us to have this information you do not need to supply it.

Do you pass my details to any other organisations or individuals?

We will never sell your data to another organisation. In addition, if we ever need to send data to a third party (for example checking against the Telephone Preference Service) we will make sure the company we use has signed a data processing agreement with us, so that they are bound to take care of your data in the same way we do.

For instance, our partners at Engaging Networks (who manage large e-campaigns for us where we might encourage supporters to email their MP) use the exact same wording on their sign-up page to our campaigns as we use on our own website, and must treat your data with the same care that we do. If you have made a Gift Aid declaration, we may disclose the information you have provided as part of the declaration to HMRC for the purpose of reclaiming gift aid on your donation(s). 

We may share or disclose your personal information if we are required to do so by any law or court order.

How do you keep my information secure?

We will take precautions to prevent the loss, misuse or unauthorised alteration of personal information you give us. For example, our website does not store your personal information when you enter it into one of our contact preference forms – it links directly to our secure database. We may send communications to you by email. E-mail is not a fully secure means of communication, and whilst we do our utmost to keep our systems and communications protected we cannot guarantee this.
We make no representations about any other websites, and when you access any other website through a link on our website (including social media sites) you should understand that it is independent from us and that we have no control over that website or the way your personal information is collected through those websites.


Those websites may have their own privacy policies and we encourage you to look at those policies or contact the website operators directly to understand how your personal information is used. We have strong links our partners at Time to Change, and have a sign-up link on their website for those interested in hearing from Rethink Mental Illness. That link comes directly to our website and so does not require any transfer of data between the two organisations – one example of how we try to maximise security of your data.

Access rights

You have the right to request copies of certain of your personal information within our custody and control, and details of how we use that information. If you think any of the personal information we hold about you is inaccurate, you may also request it is corrected. You also have a right, in certain circumstances, to require us to stop processing your personal information.

In relation to all of these rights, please email or write to us at the address below. Please note that we may, where permitted under applicable law, charge a small administrative fee and / or request proof of identity. We will respond to your requests within all applicable timeframes (in accordance with the Information Commissioner’s Office guidelines).

In certain circumstances (for example where required or permitted by law) we might not be able to provide you with access to some of your personal information, but where appropriate we will notify you of the reasons for this.

Online advertising

When we do online (paid search) advertising – this is anonymously targeted at those using websites we think will attract new supporters to us, or at those web users who have shown an interest in the charity or related subjects. We do not store data received in this way – we place ads according to online behaviours and interests (see Cookie Policy).

We follow Facebook’s strict advertising policies when using that platform, and we only target based on ‘likes’ on our page or similar anonymised data using cookies. We do not ever upload our own supporters’ data to Facebook for advertising purposes, as we do not consider this is a fully ‘opted-in’ position to take. 

We do not currently advertise on Twitter but should this change we will update this policy and follow the same standards of quality and protection of your data.

If you have any questions about this policy please contact us at info@mentalhealthuk.org or call 0121 522 7007