Meet the leadership team
We’re governed by a voluntary Board of Trustees who ensure our strategy for the future is aligned with our purpose and mission. Our dedicated leadership team take this strategy and make it happen in reality. Meet some of the leadership team who are behind Mental Health UK.
Senior management team
Brian Dow – Chief Executive
Brian Dow is Chief Executive of Mental Health UK and the Deputy Chief Executive of Rethink Mental Illness.
Brian is a member of the NHS Assembly which advises the board of NHS England on delivery of the NHS Long Term Plan and is also an independent member of the Lloyds of London ESG committee. He also represents Rethink Mental Illness on the Richmond Group, a collaboration of leading health and social care charities.
He began his career as a broadcast journalist in Scotland later moving to the BBC in London. He has spent 20 years in the voluntary sector with organisations including Shelter, the School Food Trust and the Royal College of Paediatrics and Child Health.
Caroline Crowther – Director of Fundraising
Caroline has over 20 years’ experience in multiple fundraising roles across the charity sector for charities including the British Red Cross, the Muscular Dystrophy Campaign, Action Against Hunger and Sense International. Caroline started out in events fundraising – working across sporting events (and cheering on a lot of runners at cheer points across the UK!) and organising gala dinners at prestigious venues like St. Paul’s Cathedral. Now Caroline oversees the Fundraising Team for Mental Health UK and Rethink Mental Illness, working across Philanthropy, Corporate Partnerships, Trusts and Grants, Individual Giving and Legacies and of course Events and Community, to grow income across all areas to ensure that everyone has the tools to live their best possible lives.
Deidre Bowen – Director of National Programmes
Deidre has over 15 years’ experience in the third sector after a former career in Law. She leads the delivery of Mental Health UK’s programmes including our flagship service, Mental Health & Money Advice, the first UK-wide service aimed at improving both financial and mental wellbeing. Deidre’s role also encompasses overseeing the development of innovative new services and solutions at scale.
Prior to working directly in mental health, Deidre held various leadership positions where holistic support to local communities was a focal point. Most recently, as Chief Executive Officer of a Nottingham based charity.
Deidre is also a trustee at a small grass roots charity.
James Harris - Director of Communications and Campaigns
James is a senior campaigns and communications professional who has worked on some of the highest profile issues in the third sector.
He joined Rethink Mental Illness in 2017 and is responsible for brand & design, campaigns, digital communications, internal communications, marketing, media and membership.
In 2023, James took up the expanded role of Director of Communications and Campaigns at both Rethink Mental Illness and Mental Health UK. James manages to crowbar references to West Ham United into most things, including this bio!
Lucy Schonegevel - Director of Policy and Practice
Lucy has over 15 years’ experience in achieving change through policy, influencing and partnerships. She oversees the department responsible for working with Government and policy makers to influence national policy change in mental health and then partnering with health and care organisations to ensure change is delivered on the ground. The team work in partnership with people with lived experience to test out new ways of supporting people and then feed the evidence from innovation back into our national influencing.
Lucy has a background of successful influencing of Government Acts, budgets and policy direction having worked in policy, public affairs and campaigning at other charities. She also has 5 years’ experience as a lived experience expert on NHS England’s National Diabetes Audit Board.
Management team
Aisling Traynor - Associate Director of National Programme Delivery
Aisling is responsible for delivery, sustainability, and monitoring of our national programmes and services with a particular focus on our advice services, including Mental Health & Money Advice and the Advice and Information service. Aisling ensures we bring the experiences of those directly affected by mental illness into all of the programmes and services that we deliver. Prior to this role, Aisling also held responsibility for overseeing the MHUK training team.
Before joining Mental Health UK in 2021, Aisling worked in Higher Education and Housing where she developed a passion for supporting people with their mental health. Most recently, she led a service for students at 24 universities in London supporting them to find safe housing, running a housing advice service and delivering 50+ events each year for students, landlords and professionals.
Enda Egan - Associate Director of National Programme Development
With a passion for strategic vision and programmatic growth, Enda plays a pivotal role in designing, implementing, and evaluating innovative mental health programmes for Mental Health UK. Enda joined the charity in 2019 with over 15 years’ experience of managing and leading programmes for a range of charities in the UK and abroad.
In his role, Enda oversees national programme development, ensuring they are all evidence-based, culturally competent, and aligned with the charity’s mission.
Kat Allin - Associate Director of Media and Campaigns
Kat leads the campaigns, media and social media output for Mental Health UK and our partner charity Rethink Mental Illness. She is responsible for promoting the charity’s campaigns, services, and expertise through the media and across our social media channels.
Prior to joining the mental health sector Kat worked in disability sport, supporting media operations for the British team across four Paralympic Games, from London 2012 through to PyeongChang 2018, when she was Chief Press Officer.
Charlene Marks - Head of Mental Health and Money Advice
Charlene leads the Mental Health & Money Advice service at Mental Health UK, the first UK-wide service aimed at improving both financial and mental wellbeing. Charlene is responsible for overseeing the service as well as designing and implementing advancements to it.
Prior to joining Mental Health UK, Charlene spent over 16 years in the charity sector. She began her career as a volunteer adviser at an advice charity alongside her Law degree, where she developed a passion to make a difference.
She brings experience of understanding the issues faced by those with mental health issues into service delivery, as well as leading on innovative ways to deliver good quality advice.
Charlotte Baldwin
Charlotte has more than 15 years’ experience in programme management across both the charity and public sectors. Throughout her career she has worked holistically with communities to improve wellbeing outcomes in many different ways, from running family festivals to partnerships with grassroots organisations and managing grant programmes. She brings a diverse range of experience to her current role leading Mental Health UK’S programmes for young people, which are delivered UK-wide and have so far supported more than 400,000 young people to build their resilience.
In this role, Charlotte combines her passion for working with grassroots organisations together with a strong belief in the importance of early intervention, ensuring that we reach the young people who need us the most, create sustainable outcomes and leave no one behind.
Charlotte Maxwell-Davies - Head of Workplace Mental Health and Training
Following her Psychology studies and postgraduate qualifications in Mental Health, Charlotte gained over 10 years’ experience working as a clinician and supervisor in both community and forensic primary mental health care settings, working for the NHS and the third sector.
Charlotte is passionate about supporting wellbeing in teams and raising awareness of mental health issues within the workplace. As a firm believer in ‘prevention is always better than a cure’, Charlotte now works with partners to improve proactive mental health promotion and encourage prioritising positive wellbeing at work.
Jemima Woolgar - Head of Events and Community Fundraising
Jemima has over ten years experience in the charity sector and expertise in mass individual fundraising products.
As Head of Community & Events fundraising, Jemima manages Mental Health UK’s sporting and community fundraising strategy. She leads on monitoring that area of fundraising, optimising income from it, and diversification of the portfolio.
Prior to joining Mental Health UK, Jemima worked for Rethink Mental Illness, managing the same area of fundraising.
Jeremy Bernhaut - Head of Policy and Influencing
Jeremy leads on policy influencing for Mental Health UK and our partner Rethink Mental Illness. His teams work closely with colleagues in communications, campaigns and co-production to elevate the voice of lived experience to those with the power to bring about larger scale improvements to mental health such as government officials and ministers.
He has a background in service development and policy influencing in charities for often marginalised people such as refugees, asylum seekers and people experiencing rough sleeping.