iD Mobile

Mental Health UK has partnered with iD Mobile, a leading mobile virtual network operator (MVNO), to strengthen social connections, support mental wellbeing and inspire the nation to reconnect through the power of voice and real conversation.

Woman talking on her mobile

Make It a Call

iD Mobile’s new campaign in partnership with Mental Health UK, encourages the nation to ditch the texts and ‘Make It a Call’.

 

Get involved by donating now to support Mental Health UK’s work, and be part of Make It a Call by picking up the phone to someone you care about.

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Who are iD Mobile?

iD Mobile provides flexible phone and SIM-only plans on a reliable, award-winning network.

Telecommunications icon

Telecommunications
industry

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Operational
UK-wide

Group of people

130 employees

Our shared approach

iD Mobile recognises that the way we use technology can have a positive impact on our mental health and wellbeing. Through this partnership, we’re working together to highlight how everyday actions, like staying in touch with people we trust, can support connection and wellbeing.

Our focus

Together with Mental Health UK, we aim to:

  • Encourage more open, honest conversations about how people are feeling

  • Help people feel more confident reaching out to others for support

  • Promote small, practical ways to stay connected in everyday life

  • Explore how mobile phones can be used more meaningfully and supportively, encouraging real conversations

Make It a Call campaign

To mark Mental Health Awareness Week from 11–17 May, and amid continued year-on-year declines in mobile call time, iD Mobile, in partnership with Mental Health UK, is exploring the shift from calling to messaging and what it may reveal about the way we communicate today.

New research from iD Mobile and Mental Health UK suggests Britain is becoming a nation of silent communicators. While more than half of Brits say they wish they spoke to loved ones more often, many admit they default to messaging instead, even when a phone call would be better. From anxiety around interrupting someone to the convenience of texting, the findings reveal how hesitation around calling is quietly reshaping the way we connect, and what that could mean for our mental wellbeing.

Find out more about this campaign

In connection with the ‘Make It a Call’ campaign, iD Mobile will ensure that a financial contribution is made to Mental Health UK.

Did you know?

We are planning activity around key moments in the year, including Mental Health Awareness Week, with further opportunities to continue the conversation across other mental health awareness dates.

The focus is on reaching younger audiences, including Gen Z and millennials, through accessible, social-led content that encourages connection and reduces stigma.

By working together, we want to reach people in spaces they already use and trust, and support them to feel more connected.

At its core, this partnership is about making it easier for people to start conversations that can have a meaningful impact on how they feel, both for themselves and for others.

Photo of Rohit Vedi

Rohit Vedi, Managing Director of iD Mobile

“Keeping you connected is what we do best at iD Mobile. But we know that means more than just signal and data. We’re on our phones more than ever, yet many of us are missing out on the deeper connection that comes from a real conversation.

Studies highlight the incredible impact hearing a voice can have on our mental health, so we’re inviting you 
to ‘Make It a Call’ instead of just sending a text. Alongside our friends and partners at Mental Health UK, we hope this campaign and long-term partnership can help us all feel a little more connected every day.”

Brian Dow

Brian Dow, Chief Executive of Mental Health UK

“Strong, supportive relationships are central to good mental health, helping us feel understood, less isolated, and better able to cope with life’s challenges. At the same time, how we keep in touch and communicate has changed significantly in recent years, and we know that many people feel more disconnected as a result.

Our partnership with iD Mobile reflects a shared belief that everyday technology can play a positive role in supporting mental wellbeing. Together, we want to help remove barriers to reaching out, encourage more open conversations, and support people to stay connected in ways that strengthen their mental health.”

Can’t make it a call? 

While we encourage people to connect over a phone call, we understand there can be certain barriers to doing so. If you are unable to make a call, there are other ways you can find support, including:
  • Texting SHOUT to 85258 for a confidential 24/7 mental health text service. Visit Shout to find out more.
  • If you are under 35, texting HOPE to 88247 for confidential 24/7 mental health text service. Visit Papyrus to find out more.
  • For people living with hearing or speaking difficulties, you may wish to use the Next Generation Text Service (NGTS) Typetalk/Text Relay app. There is more information about how Deaf people can access therapy here, and one of our founding charities, Rethink Mental Illness, has worked with the Royal Association for Deaf People to create resources in British Sign Language, accessible here.