Lloyds Banking Group

We partnered with Lloyds Bank to launch a new campaign, to support people affected by the Covid-19 crisis. Building on 2018’s ‘Get The Inside Out’ campaign, the advert highlighted mental health challenges faced during the Covid-19 crisis.

The Covid-19 crisis underscores the importance of mental health resilience. Bloom continues to support young people, teachers and schools through virtual delivery of the programme. New resources are developed to help young people and their parents and carers manage their mental health during the lockdown.

We launched the Bloom Resource Library, a hub of tools and resources for parents, guardians, and carers to help people confidently engage in conversations about mental health, emotional wellbeing, and resilience.

70 colleagues went to Cambodia to trek to Angkot Wat for Walk The Talk 2019 and over 600 colleagues took part in five UK walks raising over £600,000 for Bloom.

Lloyds Banking Group announced that they are extending our partnership for a further two years to continue to support Bloom. Colleagues have also raised a phenomenal £10m throughout the partnership so far.

Lloyds Banking Group is added to the Fortune Change the World 2019 list for their commitment to mental health. Most notably due to Mental Health and Money Advice and the Advocates training programme.

Lloyds Banking Group have committed to training 2500 colleagues to become Mental Health Advocates by 2021 to help tackle mental health stigma in the workplace.

Lloyds Banking Group colleagues voted to extend the partnership for a third year. They chose for us to work on a project focusing on building resilience in young people.

The first anniversary of Mental Health and Money Advice. In its first year the website reached 138,000 people with advice, information and support, with over 80% of visitors finding the information helped improve their mental health financial health. 1250 clients were helped through the advice line with each of them £1497 better off per year on average.

Our information guides reached over 5000 GP surgeries and over 400,000 university students. Health practitioners were also educated about the guide and how to signpost patients to it.

6062 colleagues took part in Walk The Talk events raising an incredible total of £627,397. Walk The Talk aims to get people outside walking and talking about their mental health. 35 colleagues took part in a challenging Great Wall of China trek. Colleagues across the UK organised 217 of their own walks, with over 4,600 trekkers taking part, as well as over 1,400 attending events across the country.

Launched a new information guide to help people identify signs and symptoms of mental health conditions and where to seek help if needed. A digital version was also produced including real life stories and a quiz to debunk common myths around mental health.

Premiere of ‘Get The Inside Out’ TV campaign on Channel 4. The advertising campaign aimed to encourage people to feel comfortable talking about their mental health. It featured celebrities, colleagues and members of the public talking about misconceptions in mental health. The campaign received 92% overall positive reactions from audiences.

Launched the UKs first Mental Health and Money Advice service. An advice service helping thousands of people every year who are experiencing difficulties with both their mental health and money.

280 colleagues took part in the Fourtitude Challenge, a physically and mentally demanding 4-day journey fundraising for our charity. Teams in each of the 4 nations ascended their highest mountain, then came together for a 100-mile cycle through the Peak District, and finally a half marathon along Birmingham’s Towpaths.

Colleagues had already raised a phenomenal £1 million. Across the UK colleagues organised dress down days, cake sales, charity balls and concerts as well as taking on physical challenges to climb, run and cycle to raise funds.

Announced the partnership on Blue Monday raising an incredible £32,431.