Lloyds Banking Group

Our partnership with Lloyds Banking Group has allowed us to deliver much needed mental health services to people and communities across the UK.

About the partnership

We have been proud partners with Lloyds Banking Group since 2017. Together we have amplified the conversation around mental health and empowered millions of people to look after their mental wellbeing.

The pandemic has had a profound impact on mental health; millions of people will develop a mental health problem, or have seen their existing conditions worsen.

We are grateful for Lloyds Banking Group’s ongoing support, to help us continue delivering key mental health services and enable communities to prosper.

  • Fundraising events

  • Raising awareness

  • Mental health training

  • Staff volunteering

  • New projects funded

Million Pounds

raised to date

115,000 young people

have gained tools to build their mental health resilience

1.5 million people

have found information and support on the Mental Health & Money Advice website

6,000+ users

receiving and giving peer support on Clic


mental health information guides distributed to GP surgeries and university students

Support Groups

newly opened


Nov 2021

Our partnership is extended for another year, to the end of 2022. Colleague fundraising will continue to support us to deliver key mental health service in local communities, at a time when it's needed the most.

Jan 2021

Thanks to fundraising efforts by colleagues at Lloyds Banking Group, Bloom reached and supported over 70,000 young people across the UK. Equipping young people with the tools and knowledge to maintain their mental health through life’s transitions, both now and in the future.

Nov 2020

Our Mental Health and Money Advice service won “Debt Advice Provider of the Year” at the CCS Awards.

Jun 2020

In June 2020 we expanded and launched Clic UK with funding from Lloyds Banking Group and Department for Health and Social Care. We now have over 7,000 people registered on the site and over 100 Lloyds Banking Group staff signed up as volunteers to create a safe, welcoming space for people to share how they’re feeling online.

May 2020

We partnered with Lloyds Bank to launch a new campaign, to support people affected by the Covid-19 crisis. Building on 2018’s ‘Get The Inside Out’ campaign, the advert highlighted mental health challenges faced during the Covid-19 crisis.

March 2020

The Covid-19 crisis underscores the importance of mental health resilience. Bloom continues to support young people, teachers and schools through virtual delivery of the programme. New resources are developed to help young people and their parents and carers manage their mental health during the lockdown.

Feb 2020

We launched the Bloom Resource Library, a hub of tools and resources for parents, guardians, and carers to help people confidently engage in conversations about mental health, emotional wellbeing, and resilience.

Oct 2019

70 colleagues went to Cambodia to trek to Angkot Wat for Walk The Talk 2019 and over 600 colleagues took part in five UK walks raising over £600,000 for Bloom.

Sept 2019

Lloyds Banking Group announced that they are extending our partnership for a further two years to continue to support Bloom. Colleagues have also raised a phenomenal £10m throughout the partnership so far.

Aug 2019

Lloyds Banking Group is added to the Fortune Change the World 2019 list for their commitment to mental health. Most notably due to Mental Health and Money Advice and the Advocates training programme.

May 2019

Lloyds Banking Group have committed to training 2500 colleagues to become Mental Health Advocates by 2021 to help tackle mental health stigma in the workplace.

Dec 2018

Lloyds Banking Group colleagues voted to extend the partnership for a third year. They chose for us to work on a project focusing on building resilience in young people.

Nov 2018

The first anniversary of Mental Health and Money Advice. In its first year the website reached 138,000 people with advice, information and support, with over 80% of visitors finding the information helped improve their mental health financial health. 1250 clients were helped through the advice line with each of them £1497 better off per year on average.

Oct 2018

Our information guides reached over 5000 GP surgeries and over 400,000 university students. Health practitioners were also educated about the guide and how to signpost patients to it.

Sept 2018

6062 colleagues took part in Walk The Talk events raising an incredible total of £627,397. Walk The Talk aims to get people outside walking and talking about their mental health. 35 colleagues took part in a challenging Great Wall of China trek. Colleagues across the UK organised 217 of their own walks, with over 4,600 trekkers taking part, as well as over 1,400 attending events across the country.

May 2018

Launched a new information guide to help people identify signs and symptoms of mental health conditions and where to seek help if needed. A digital version was also produced including real life stories and a quiz to debunk common myths around mental health.

Feb 2018

Premiere of ‘Get The Inside Out’ TV campaign on Channel 4. The advertising campaign aimed to encourage people to feel comfortable talking about their mental health. It featured celebrities, colleagues and members of the public talking about misconceptions in mental health. The campaign received 92% overall positive reactions from audiences.

Nov 2017

Launched the UKs first Mental Health and Money Advice service. An advice service helping thousands of people every year who are experiencing difficulties with both their mental health and money.

Sept 2017

280 colleagues took part in the Fourtitude Challenge, a physically and mentally demanding 4-day journey fundraising for our charity. Teams in each of the 4 nations ascended their highest mountain, then came together for a 100-mile cycle through the Peak District, and finally a half marathon along Birmingham’s Towpaths.

June 2017

Colleagues had already raised a phenomenal £1 million. Across the UK colleagues organised dress down days, cake sales, charity balls and concerts as well as taking on physical challenges to climb, run and cycle to raise funds.

Jan 2017

We announced our partnership, raising an incredible £32,431.

Partner with us

Our partnerships team are on hand to help you through your journey. Call 0207 840 3008 or email [email protected] today.