PureGym

PureGym is the leading operating gym brand in the UK, with 330 gyms and 1.2million members nationwide. They believe in providing affordable access to keeping active. It’s mission is to inspire a healthier nation by helping more people in more places live healthier lives, and in recent years they’ve taken steps to make sure that there’s awareness about mental health as well as physical health.

3,500 employees

Health and fitness sector

Over 300 gyms

“There is growing realisation that a healthy life is not just based around good physical health, but that more needs to be done to encourage people to take care of their mental health too, and exercise plays a vital role. We are absolutely delighted to be partnering with Mental Health UK. The work they do is invaluable, providing practical advice and information to people across the UK."

Humphrey Cobbold, CEO

Since 2019 we’ve worked closely alongside PureGym to provide digital resources, tools and information for PureGym’s colleagues, particularly becoming closely involved during the Covid-19 pandemic, when our work became even more crucial. Partnering with another charity that focuses on a physical health aspect, it was important to PureGym that they fundraise and celebrate a charity that’s cantered around promoting better mental health nationally. With gyms in all four nations, it was important to PureGym they chose a charity that also has national presence. The understanding of how beneficial physical activity is for our mental health has also become widely talked about in recent years, and together we’ve been able to continue that conversation around encouraging people to exercise to feel the mental and emotional benefits as well as the physical.

 

What they're doing

  • National fundraising events to raise money for our charity

  • Cause-related marketing campaigns to generate funds for us

  • Promotion of our charity on their external communication platforms

What we're doing

  • One to one support throughout fundraising events

  • Guidance on fundraising events creation from experts at Mental Health UK

  • Support on branding and marketing material creation for fundraising campaigns

  • Digital resource and information creation for PureGym colleagues

  • Mental Health UK attendance at events and conferences to speak as experts

Key achievements

June 2022

The 2022 Relay for Mental Health UK and British Heart Foundation raised over £18,000 for Mental Health UK.

May 2021

Mental Health Awareness Week 2021, raised £16,220 through a cause-related marketing campaign where PureGym donated based on gym visits and app workouts during the week.

May 2020

The PureGym National Relay wins the Third Sector Business Charity Award for 'Challenge Event of the Year'.

June 2019

The Relay took place between 18th and 25th June, with PureGym colleagues running, walking and cycling their way across the country. Sir Chris Hoy kicked off the relay in Aberdeen, before joining the final stage of the Relay from Exeter to Plymouth. PureGym members were encouraged to support their local gym through fundraising activities, as well as cheering on the team as the Relay passed through their area. Relay raises over £340,000 for the charity,

April 2019

Announcement of partnership and Mental Health UK as chosen charity for PureGym's national Relay. The production to include regular updates, as well as a live route tracker, allowing people to follow the progress of the Relay in real-time.

Work with us

Mental Health UK work with a variety of orgnisations across sectors including retail, construction and finance. Wherever you are on your journey toward supporting better mental health, we have the tools to help you.

Learn more

Other Partners

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Ordnance Survey

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