The campaign features Lloyds Banking Group colleagues, members of the public, and celebrities including Professor Green, Jeremy Paxman and Rachel Riley. The idea includes playing a version of the ‘who am I?’ sticky-notes guessing game to explore misconceptions of mental health conditions.
The campaign was found to be successful in making mental health more acceptable and changing perceptions amongst Channel 4 viewers. It received over 24.3k mentions across social media channels during the 2 months of the campaign (31st Jan-31st March 2018). Researched showed that 92% of people has positive reactions to the campaign.