Bloom donates 10% of March sales to Mental Health UK

We've partnered with luxury online florist, Bloom, ahead of Mother’s Day to highlight the importance of bringing joy to our mums, or support to friends or relatives who might be facing a Mother’s Day without their mums.


Bloom’s contribution will help make sure that people experiencing mental health problems, and their carers, friends and family are supported, while also showing appreciation for our mums.

Gifting flowers is a lovely gesture, regardless of the occasion, and importantly address the need to connect with friends and loved ones who might be struggling with their mental health following a year of lockdowns.

Bloom is committed to donating 10% of every order placed throughout the month of March, to Mental Health UK.

“We are all naturally feeling spent, low and desperate to see, catch up with, and hug people again,” says Larry Walshe, founder of Bloom.

“Thankfully, there are a number of ways we can continue to nurture connections to bring some joy to those that might need it most. Regular calls, a thoughtful note, carefully chosen gift, doorstep visit, or a socially distanced walk will no doubt provide a welcome mental boost to friends and loved ones, and whilst we all know that receiving flowers makes us feel happy and loved, the wellbeing benefits of blooms go way beyond the initial delight upon delivery.”

“We are in no doubt that the impact of COVID-19 has affected everyone’s mental health,” says Flora Bannerman, at Mental Health UK. “This is why we are so grateful for our partnership with Bloom, who will help us support more people at a time when they need it most.”

For more information on Bloom or to purchase your blooms, please visit:

Your donation will make the difference

Just £10 could help pay for a call to our advice and information line, supporting someone living with mental illness who may be feeling in distress during this time.

Donate today