Mental Health UK partner with ITN Business to discuss ‘Mental Health Everyday’
Our new programme with ITN Business will explore how we can promote positive mental health with one another all year round.
One in four of us will experience a mental health problem in our lifetime and it needs to be an everyday conversation for the health of the nation.
To highlight this, Mental Health UK are partnering with ITN Business to produce a news-style programme ‘Mental Health Everyday’, which will launch this October. The programme will be a call to action for viewers to consider the everyday implications of mental health and wellbeing, through stories of change and resilience, technological innovation and human triumph.
Hosted by Dr Sian Williams from the ITN London studios, the programme will feature businesses and organisation who are taking mental health in the workplace seriously and explore the impact of digital solutions on a system that is already struggling to meet current demand for mental health services.
‘Mental Health Everyday’ will also feature best-practice case studies, with initiatives that demonstrate that mental health is an everyday conversation, requiring routine attention, maintenance and awareness. We will also look at research behind the ‘business’ of mental health – the ethics behind the support, what is to be won and lost from investing in mental health in the workplace and the impacts of absenteeism.
Launching this October, ‘Mental Health Everyday’ will combine expert interviews, news items and reporter led sponsored editorial profiles. The programme will be supported by a digital launch and marketing campaign and will be hosted online by Mental Health UK and ITN.
– Nina Harrison-Bell, Head of ITN Business"We all have mental health. Our mental wellbeing is just as important as our physical health and we look forward to partnering with Mental Health UK again this year to produce a programme that continues to raise awareness of the steps we all need to know to protect our mental health and the importance of daily practice and management."
There are commercial opportunities for leading companies to be featured in the programme and spearhead their own news items. We’re looking for organisations at the forefront of developments to take part and share their story. If this seems relevant to your work in the industry, then please contact ITN Business’ Programme Director, Rams Bdesha at [email protected] and James Salver at [email protected]
