Home / Blog / Our joint awareness campaign with Lloyds Bank returns to our screens
Our joint awareness campaign with Lloyds Bank returns to our screens
Lloyds Bank and charity partner Mental Health UK have today re-launched their #GetTheInsideOut advertising campaign, which aims to encourage more people to feel comfortable speaking about mental health.
Lloyds Bank, in partnership with Mental Health UK, refresh innovative mental health awareness campaign, featuring Professor Green, Jeremy Paxman and Alex Brooker.
Initial campaign in February successful in encouraging conversations around mental health
Campaign will run across ITV, Channel 4 and Sky as well as on Facebook and Instagram
The original campaign, launched in February, received a positive response, prompting lots of conversation on social media. The refreshed advert will feature a mix of the celebrities, members of the public and colleagues who resonated the most with audiences, playing a variation of the ‘Who am I?’ sticky-note guessing game to explore the common misconceptions about living with a mental health condition. It will be shown across Channel 4, ITV and Sky for two weeks.
The campaign will also run on Facebook and Instagram, featuring clips of some of the members of the public and colleagues from the advert sharing how talking to someone has helped them.
"Mental Health is a really important subject for our customers, colleagues and society as a whole and I'm delighted that the original campaign has had such a positive impact."
– Catherine Kehoe, Director, Group Brands and Marketing
"Too many people with mental health problems feel isolated and misunderstood yet we all have mental health so the more we talk and listen about it, the easier it becomes for everyone. This campaign will help get mental health out in the open, where it belongs."
– Brian Dow, Managing Director of Mental Health UK
How to get involved
Write #GetTheInsideOut on a sticky note
Pop it on your forehead
Take a picture of yourself
Post it on your social profiles, using the hashtag #GetTheInsideOut
Your donation will make the difference
Just £10 could help pay for a call to our advice and information line, supporting someone living with mental illness who may be feeling in distress during this time.
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